Successful Crowdfunding
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Successful Crowdfunding: 5 Tips to Make Your Campaign Standout

Be Likeable

It seems like common sense but it bears repeating, people will back campaigns that they feel personally invested in the success of. Ultimately, you want to create fans and supporters; you want these people to be more than mere investments to your cause. Present your story, your dream and your reason for going after your passion. When you demonstrate to potential investors how firmly you believe in your idea, it helps them to believe in your idea. Once they believe in and are passionate about your project, they will help you spread the word and reach a broader audience leading to a more successful crowdfunding campaign.

Generate Original Content

Your campaign is unique and the content that you put out in support of it should be as well. Give visitors to your campaign a reason to support you. Use various social media platforms to spread the word and use these sites to your advantage. Strive to create posts and content that add value to the life of the reader and leave them wanting to come back for more.

Connect With Your Supporters

Social media visibility is a critical factor in successful campaigns, so take the time to connect with those that show interest in your campaign. Twitter is a useful social networking site that allows you to succinctly and quickly interact with those following you.

Invest Time in Your Campaign

While it would be wonderful if all you had to do was post a crowdfunding campaign and sit back as capital pours in, that could not be further from what is required. Successful crowdfunding requires a significant amount of time each day spent updating followers, answering questions and marketing to your targeted demographic.

Network with Influencers

Give your campaign a jumpstart when you connect with influential individuals in your industry. Reach out to people that already have amassed a following and ask them to help you market your campaign. The more friends a cause or individual has on Facebook, the greater potential for a positive financial impact on your campaign.


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